Have your say

Public consultation on the future of Blue Star House

Following a first round of consultation, Derwent London is excited to share our updated proposals to transform Blue Star House into a modern hotel with flexible co-working space.

View our proposals
CGI of proposals along Stockwell Avenue

Help us shape a sustainable future for Blue Star House

Derwent London is excited to share updated proposals for Blue Star House, a building located in the heart of Brixton, opposite the O2 Academy, at 234-244 Stockwell Road, SW9.
Working with our partners Astir, we are proposing to refurbish and extend Blue Star House and design a new building on the existing car park, to bring a new hotel and flexible co-working space to the centre of Brixton.
We are keen to ensure that this is a new, vibrant and interactive place for Brixton. We have now developed carefully considered proposals, shaped by the feedback we received in the first round of consultation in March 2025.
Our revised proposals for Blue Star House will deliver a broad range of benefits for the local community and Brixton as a whole. These include public realm improvements, new employment opportunities, affordable desk space, a boost to local businesses through increased hotel visitor spend and a sustainable, low-carbon design.
We are also exploring ways to celebrate Brixton’s cultural heritage in the design and use of the building and are keen to get your input.

Please join us on our journey as we seek to ensure a sustainable future for Blue Star House that supports Brixton’s economy.

Come along to our public exhibitions for more information on our updated proposals

Exhibition details
CGI of proposals along Stockwell Avenue
The Site

The current building and why it is no longer suitable for office use

Blue Star House is located on Stockwell Road, in the heart of Brixton, opposite the O2 Academy venue and adjacent to The Department Store Studios and the former Quin & Axtens’ Department Store.
The site benefits from excellent connectivity being located only a short distance from Brixton Underground and Rail Stations and with strong bus network connections, encouraging active travel and the use of public transport.
The site consists of an existing 11-storey building in the centre, with a one storey building to the rear and a one storey extension to the front. The 11 storey building was constructed in the 1960s and has a dated appearance which does not contribute positively to the area. It is no longer suitable for modern office use for numerous reasons including low floor to ceiling heights, narrow column grids and poor energy efficiency standards.
view our proposals
View location

We want your feedback on our updated vision, and how you think we can make this a new, vibrant and interactive place for Brixton

HAVE YOUR SAY
First Round of Consultation

You said

We did

Improve safety and reduce anti-social behaviour around the site.
The design of the development and public realm has been shaped by feedback from public consultations, community groups, Lambeth’s planning team and the Met Police Designing Out Crime Officer. It includes measures to deter drug storage, littering, public urination and other street crime, while enhancing passive surveillance through active frontages on all three sides of the site.
The proposals should be designed with neighbouring buildings in mind.
We have designed the proposals with a material and colour palette informed by surrounding buildings. The red brickwork on Stockwell Avenue reflects the Department Store Studios opposite, while the white/cream base echoes the upper floors of the adjacent former Department Store on Brixton Road.
The office space should focus on affordable, flexible options for local people rather than traditional offices.
A flexible co-working model is proposed to meet the demands of small businesses, start-ups and the local community. As part of this, we are committed to offering a selection of desk spaces at discounted rates specifically for local businesses.
Brixton’s cultural heritage must be celebrated.
We have an idea to feature permanent public art at the development to celebrate The Voice, Britain’s first and only national Black newspaper, which operated from Blue Star House for a number of years. This idea is at an early stage and we are keen to hear of other ways in which our proposals could celebrate the history and culture of Brixton.
There are so many co-working spaces already, and they aren’t full.
We have reduced the overall amount of office space from two floors, to one floor at ground level. Our design is also future proofed so that the office space can be converted to retail or another commercial use if the demand for office space is low in the future.
Sustainability should be prioritised.
The latest proposals include the retention of the existing building frame to avoid a carbon-costly full demolition and rebuild, along with blue roofs, energy-efficient systems, and biodiversity improvements through new landscaping.

More information about how we have further developed our proposals following feedback will be shared at our public exhibition.

Exhibition details

Proposed Development

At our March 2025 consultation we showed you emerging ideas for the redevelopment of Blue Star House. The principles have remained broadly the same, but we have developed the design to address feedback received from the local community, Planning and Design Officers, the Design Review Panel and the Designing Out Crime Officer amongst others.
The 11-storey Blue Star House building will be ‘stripped back’ to its concrete frame, with all the façade materials and internal walls removed. It will be reclad and converted into a hotel, with rooms on the upper floors. A part 4 and part 5 storey extension will go on top and provide more rooms and a roof level space.
The entrance to the hotel (and other hotel facilities) will be at ground and first floor, accessed from Stockwell Road, between two new outside spaces around the two retained existing trees.
Along Stockwell Avenue, where the gym is currently located will be a new building which will have a new office space at ground floor (and some of the first floor).
The entrance to this office space will be on the corner of Bellefields Road and Stockwell Avenue. The upper floors will step away from Bellefields Road and contain hotel rooms.
The two buildings will link together so that all the hotel rooms can be accessed by guests from the hotel lobby.
CGI of proposals along Stockwell Avenue
CGI of proposals along Stockwell Road

Our proposals

A vibrant new hotel, catering to a diverse range of visitors in a currently under-supplied area

Flexible co-working space for local businesses including a selection of desk spaces at affordable discounted rates

An improved environment around the site, creating safer and greener streets for pedestrians and cyclists

Year round footfall, boosting local businesses and creating new job opportunities

A place that celebrates Brixton's rich cultural heritage

A highly sustainable development, focusing on energy efficiency and retaining as much of the existing building as possible

Why a hotel?

With limited hotel options currently available, there is a significant opportunity to cater to this demand and diversify the hotel offering available to those wishing to stay in Brixton.
The hotel is expected to lead to increased visitor spend in the area, directly supporting local businesses. At full occupancy, it is estimated that the hotel could generate over £13.6 million per year in visitor spend.

Flexible co-working space

We’re replacing traditional offices with flexible workspaces for freelancers, creatives, and start-ups, plus a community space for workshops, responding to demand for affordable, adaptable workplaces.

Celebrating Brixton's cultural legacy

The building will be retrofitted, not demolished, cutting carbon, reducing waste, and creating a low-impact, future-proof hotel.

A sustainable development

The building will be retrofitted, not demolished, cutting carbon, reducing waste, and creating a low-impact, future-proof hotel.
BEFORE
after

Creating a more interactive place

We’re transforming the area by removing the car park, adding greenery, improving lighting, and activating the ground floor with a café and co-create space, making streets safer, greener and more welcoming.

Why a hotel?

With limited hotel options currently available, there is a significant opportunity to cater to this demand and diversify the hotel offering available to those wishing to stay in Brixton.

The hotel is expected to lead to increased visitor spend in the area, directly supporting local businesses. At full occupancy, it is estimated that the hotel could generate over £13.6 million per year in visitor spend.

Proposed Landscaped Outdoor Space on corner of Stockwell Road and Bellefields Road

CGI of proposals along Stockwell Avenue

Flexible co-working space

A flexible co-working model is proposed to meet the demands of small businesses, start-ups and the local community. As part of this, we are committed to offering a selection of desk spaces at discounted rates specifically for local businesses.

A highly sustainable development

Our proposals include the retention of the existing building frame to avoid a carbon-costly full demolition and rebuild, along with blue roofs, energy-efficient systems, and biodiversity improvements through new landscaping.
This adaptive reuse strategy will deliver a future-proofed, low carbon development that benefits both the local community and the wider area.

Creating a Safer and More Welcoming Public Realm

Our proposals will transform the area around Blue Star House, creating a safer, greener and more welcoming public realm which is more active and inviting for local residents and the community.
before
after

Exhibition Boards

Have your say

Come along to our exhibitions and help us shape this prominent Brixton landmark

We are committed to engaging with Brixton residents to help us deliver a sustainable future for Blue Star House, that gives back to the local community.
If you have questions for the project team, please email bluestarhouseconsultation@conciliocomms.com or call 0800 193 0884, and a member of the team will be in touch.
If you have questions for the project team, please email:
SEND E-MAIL

or call 0800 193 0884, and a member of the team will be in touch.

How can we make this a new, vibrant and interactive place for Brixton?

Your views continue to be a vital part of this project. As we move towards a planning application, we want to hear your thoughts on the revised proposals for Blue Star House.

Public
Exhibition 1

  • Saturday 28th June
  • 11am-2pm
  • Energy Zone, Level 4, Brixton Recreation Centre, 27 Brixton Station Road, London SW9 8QQ
View Location

Public
Exhibition 2

  • Thursday 3rd July
  • 4-7pm
  • Energy Zone, Level 4, Brixton Recreation Centre, 27 Brixton Station Road, London SW9 8QQ
View Location

Online
Survey

  • Have your say by filling in our online feedback form below.
  • Our survey is currently open. Please let us know your thoughts before Friday 28th March.
SURVEY HERE
Following the second round of consultation events, we will publish the material shown on this website.
If you would like to be notified of any updates, then please share your details here:
Thank you for visiting our website and we look forward to engaging with you over the forthcoming months as we deliver a sustainable future for Blue Star House

Derwent London

Derwent London is a renowned London-focused investor developer, who takes a long-term view to development. We are supported in the scheme by project manager Astir, and a world-class design and technical team.

The wider team

Astir
GRID Architects
Concilio Communications
DP9 planning consultancy

We’d love to hear from you!
Drop us a message below

Our team will get back to you as soon as possible!

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